There is no use denying it; the fast-paced contemporary world is ruled by mobile devices. Mobile gadgets such as smartphones and tablets have transformed the way consumers spend their money and utilize technology to support their spending habits. As more and more people understand the value of technology in our lives, the advent of digital couponing might just put the use of print coupons to a rest. In this digital age, it is apparent that digital coupons are the present and the future of couponing.
Thanks to the beauty of the internet, it is now possible to find digital coupons that make it easy to access discounts in whichever part of the country you are. Today, stores are even accepting digitally printed barcodes over traditional print codes, making the use of paper coupons almost irrelevant. Although digital coupons have taken over, paper coupons are still just as useful; they are not entirely useless as they still play a significant role in marketing today.
The rise of digital coupons
Because almost every individual has a close proximity to a smartphone, digital coupons have now become the norm, and it is easy to see why. With the simple flick of a finger, you can easily search for and compile your list of manufacturer’s coupons to your shopping cart at any location.
Digital coupons have been instrumental in helping business to stay afloat, as well as allowing customers to save big on certain items. The digital couponing trend has done a lot to increase the customer’s desire to shop; when customers receive an offer of a digital coupon, the offer encourages them to shop and spend on products that they typically would not purchase if the offer did not exist.
This has had a positive effect on the growth of small business as coupons help to attract new customers, boost last minute sales in commerce, improve the return on investment as well as increase the demand for certain goods. Digital coupons are also instrumental in increasing brand awareness in the market because the more consumers take advantage of promo codes, the more popular your brand becomes.
If you are an old school couponer, that is yet to take advantage of mobile coupons, it might be time to start couponing digitally before paper coupons are rendered obsolete. However, do not throw away your paper coupons just yet as there are still some advantages of relying solely on a paper system. For instance, paper coupons can be doubled or tripled up to a dollar at most retail stores offering such discounts. This is not allowed in the case of most digital coupons.
Furthermore, you can use more than one paper coupon at checkout. Some stores even allow you to use a number of the same coupons on as many qualifying products, depending on the store’s coupon policy. Plus, it is a lot easier to stack store coupons on top of the manufacturer’s coupons that you may already have, which means that in the end, your savings will be more copious if you use paper coupons instead of digital coupons. Paper coupons may require more gumption than their digital counterparts, however; they can allow you to save more.
In any case, whichever platform, paper or mobile, that you select, the biggest challenge lies in remembering to redeem your coupons in the first place. If you prefer to use paper coupons, always make sure that they are arranged neatly in your file so that it is easier to carry them along wherever you go for shopping.
The future of digital couponing
The future of mobile couponing looks great, partly because of the ease of use, which means that more consumers will continue or start to use mobile coupons. Additionally, mobile couponing will improve as technological innovations continue. These innovations are bound to improve the user experience. Furthermore, as the retail industry continues to grow, mobile coupons will continue to become more alluring to younger and tech savvy consumers.
The future of digital couponing relies heavily on the ease of use for consumers and customers as well as the controls and performance insights of merchants. Since the industry is still fairly new, digital couponers are likely to experience a few issues before they can fully master the craft. As such, paper coupons still have an important role to play for consumers.
Where to find digital coupons
There are thousands of resources online that will allow you to gain access to digital coupons. A direct search on Google will most likely yield you thousands of results, however, please note that all couponing sites are different. These are the best 3 sites to look for digital coupons:
CouponCabin.com: This site features more than 1200 online retail stores with a wide array of electronic coupons.
RetailMeNot.com: This is one of the most valuable digital coupon platforms. Each coupon listed on the site displays statistics on the success rate of the coupon so that you can decide if it is worth applying for it or not.
FatWallet.com: This site features close to 800 merchants. It displays both coupons and cash back prospects.